Description
The process whereby perceptions and opinions toward something are forged and enforced. The elements that play a role in public opinion such as framing information, psyche processes, and herding.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 5 occupations
- Optional in 0 occupations
- Total: 5 occupations
- Most common in: ISCO major group 1 (Managers)
Essential for
- Advertising managerAdvertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch adv…
- Public relations managerPublic relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public a…
- SpokespersonSpokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their …
- Public relations officerPublic relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and i…
- Communication managerCommunication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, comm…
Related skills
Last updated on February 18, 2026