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Career Guidance Skills management skills S4.1 - developing objectives and strategies S4.1.1 - identifying opportunities Identify potential markets for companies
Description
Observe and analyse market research findings in order to determine promising and profitable markets. Consider the firm's specific advantage and match it with markets where such value proposition is missing.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 6 occupations
- Optional in 0 occupations
- Total: 6 occupations
- Most common in: ISCO major group 1 (Managers)
Essential for
- Chief marketing officerChief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities …
- Market research analystMarket research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target grou…
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
- Sales managerSales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
- Promotion managerPromotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …
- Category managerCategory managers define the sales programme for specific product groups. They research market demands and newly supplied products. Other titles The following job titles also refer…
Related skills
- Perform market research
- Analyse consumer buying trends
- Analyse internal factors of companies
- Analyse external factors of companies
- Marketing mix
- Market pricing
- Impart business plans to collaborators
- Align efforts towards business development
- Market research
- Integrate marketing strategies with the global strategy
- Create annual marketing budget
- Content marketing strategy
Last updated on February 19, 2026
