Description
The digital tools to conduct keyword research. The information retrieval systems identify the content of a document guided by keywords and metadata.
Alternative labels
Skill type
knowledge
Skill reusability level
sector-specific
Relationships with occupations
Essential knowledge
Keywords in digital content is an essential knowledge of the following occupations:
Search engine optimisation expert: Search engine optimisation experts increase the ranking of a company’s web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
Online community manager: Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.
Web content manager: Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation’s online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Optional knowledge
Keywords in digital content is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.
Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
References
- Keywords in digital content – ESCO
