Description
Principle of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 7 occupations
- Optional in 1 occupations
- Total: 8 occupations
- Most common in: ISCO major group 1 (Managers)
Essential for
- Chief marketing officerChief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities …
- Network marketerNetwork marketers, also known as multi-level marketers or MLM professionals, are individuals who promote and sell products or services through a network of distributors or sales re…
- Market research analystMarket research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target grou…
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
- Sales managerSales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
- Promotion managerPromotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …
- Category managerCategory managers define the sales programme for specific product groups. They research market demands and newly supplied products. Other titles The following job titles also refer…
Optional for
- Product development managerProduct development managers coordinate the development of new products from beginning to end. They receive briefings and start envisioning the new product considering design, tech…