Merchandising techniques

Description

The selling techniques to attract customers and increase sales.

Alternative labels

merchandising technique
merchandising performance
merchandising approaches
merchandising methods
merchandise technique
merchandising skills
merchandise techniques

Skill type

knowledge

Skill reusability level

sector-specific

Relationships with occupations

Essential knowledge

Merchandising techniques is an essential knowledge of the following occupations:

Visual merchandiser: Visual merchandisers are specialised in the promotion of the sale of goods, especially their presentation in retail outlets.
Merchandiser: Merchandisers are responsible for positioning goods following standards and procedures.

Optional knowledge

Merchandising techniques is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.

Specialised seller: Specialised sellers sell goods in specialised shops.
Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Medical sales representative: Medical sales representatives promote and sell medical devices, equipment and pharmaceutical products to healthcare professionals. They provide product information and demonstrate features to healthcare professionals. Medical representatives negotiate and close sales contracts.

 


 

References

  1. Merchandising techniques – ESCO

 

Last updated on September 20, 2022

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