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Career Guidance Skills communication, collaboration and creativity S1.13 - writing and composing S1.13.2 - artistic and creative writing Perform copywriting
Description
Write creative texts targeted to a specific audience for marketing and advertising purposes and ensure that the message convinces potential customers to buy a product or a service and facilitates a positive outlook on the organisation.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 1 occupations
- Optional in 1 occupations
- Total: 2 occupations
- Most common in: ISCO major group 2 (Professionals)
Essential for
- Online marketerOnline marketers play a crucial role in today's digital landscape, where businesses strive to establish and expand their online presence. These professionals leverage various digit…
Optional for
- Web content managerWeb content managers curate or create content for a web platform according to the long-term strategic goals, policies, and procedures for an organisation's online content or its cu…
Related skills
- Advertising techniques
- Conduct search engine optimisation
- Use content management system software
- Perform online data analysis
- Content marketing strategy
- Intellectual property law
- Keywords in digital content
- Integrate content into output media
- Apply information security policies
- Apply tools for content development
- Perform project management
- World Wide Web Consortium standards
- Adapt to change in marketing
Last updated on February 19, 2026
