The procedures involved in conducting a succesful political campaign, such as the specific research methods, promotional tools, liaising with the public, and other strategic aspects concerning the organising and conducting of political campaigns.
party political campaign
party political crusade
party political offensive
party political drive
Skill reusability level
Relationships with occupations
Political campaigning is an essential knowledge of the following occupations:
Political campaign officer: Political campaign officers provide support during political campaigns, advising the candidate and campaign management staff on campaign strategies and campaign staff coordination, as well as developing advertising and research strategies.
Election agent: Election agents manage a political candidate’s campaign and oversee the operations of elections to ensure accuracy. They develop strategies to support candidates and persuade the public to vote for the candidate they represent. They conduct research to gauge which image and ideas would be most advantageous for the candidate to present to the public in order to secure the most votes.
Politics lecturer: Politics lecturers are subject professors, teachers, or lecturers who instruct students who have obtained an upper secondary education diploma in their own specialised field of study, politics, which is predominantly academic in nature. They work with their university research assistants and university teaching assistants
for the preparation of lectures and of exams, for grading papers and exams and for leading review and feedback sessions for the students. They also conduct academic research in their respective field of political studies, publish their findings and liaise with other university colleagues.
Political campaigning is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.
Campaign canvasser: Campaign canvassers operate on field level to persuade the public to vote for the political candidate they represent. They engage in direct conversation with the public in public places, and gather information on the public’s opinion, as well as perform activities ensuring that information on the campaign reaches a wide audience.
Government minister: Government ministers function as decision-makers in national or regional governments, and head government ministries. They perform legislative duties and supervise the operation of their department.
Political scientist: Political scientists study political behaviour, activity and systems, including the elements that fall therein. Their study of the field ranges from the origins and evolution of various political systems to topical matters such as decision-making processes, political behaviour, political trends, society, and power perspectives. They advise governments and institutional organisations on governance matters.
Member of parliament: Members of parliament represent their political party’s interests in parliaments. They perform legislative duties, developing and proposing new laws, and communicate with government officials to assess current issues and government operations. They oversee the implementation of laws and policies and function as government representatives to the public to ensure transparency.
Public relations manager: Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
Journalist: Journalists research, verify and write news stories for newspapers, magazines, television and other broadcast media. They cover political, economic, cultural, social and sport events. Journalists must conform to ethical codes such as freedom of speech and right of reply, press law and editorial standards in order to bring objective information.
Provincial governor: Governors are the main legislators of a nation’s unit such as a state or province. They supervise staff, perform administrative and ceremonial duties, and function as the main representative for their governed region. They regulate local governments in their region.
Political journalist: Political journalists research and write articles about politics and politicians for newspapers, magazines, television and other media. They conduct interviews and attend events.
Political party agent: Political party agents manage the administrative tasks of a political party, such as budget management, record keeping, writing of agendas, etc. They also ensure productive communication with governmental bodies, and with press and media.
- Political campaigning – ESCO