Rental manager


Rental managers supervise the activities of a rental office or station and its staff.

Other titles

The following job titles also refer to rental manager:

assistant rental coordinator
rental office coordinator
rental team coordinator
rental office manager
rental station co-ordinator
assistant rental manager
graduate rental coordinator
graduate rental manager
rental station manager
trainee rental coordinator
senior rental manager
senior rental coordinator
trainee rental manager
rental team leader

Minimum qualifications

A bachelor’s degree is generally required to work as rental manager.

ISCO skill level

ISCO skill level is defined as a function of the complexity and range of tasks and duties to be performed in an occupation. It is measured on a scale from 1 to 4, with 1 the lowest level and 4 the highest, by considering:

  • the nature of the work performed in an occupation in relation to the characteristic tasks and duties
  • the level of formal education required for competent performance of the tasks and duties involved and
  • the amount of informal on-the-job training and/or previous experience in a related occupation required for competent performance of these tasks and duties.

Rental manager is a Skill level 2 occupation.

Rental manager career path

Similar occupations

These occupations, although different, require a lot of knowledge and skills similar to rental manager.

vehicle rental agent
car leasing agent
checkout supervisor
rental service representative
vehicle maintenance supervisor

Long term prospects

These occupations require some skills and knowledge of rental manager. They also require other skills and knowledge, but at a higher ISCO skill level, meaning these occupations are accessible from a position of rental manager with a significant experience and/or extensive training.

call centre supervisor
department store manager
aviation data communications manager
contact centre supervisor
desalination technician

Essential knowledge and skills

Essential knowledge

This knowledge should be acquired through learning to fulfill the role of rental manager.

  • Financial capability: Financial operations such as calculations, cost estimations, budget management taking relevant commercial and statistical data into account such as data for materials, supplies and manpower.

Essential skills and competences

These skills are necessary for the role of rental manager.

  • Create solutions to problems: Solve problems which arise in planning, prioritising, organising, directing/facilitating action and evaluating performance. Use systematic processes of collecting, analysing, and synthesising information to evaluate current practice and generate new understandings about practice.
  • Manage budgets: Plan, monitor and report on the budget.
  • Manage vehicle inventory: Maintain and coordinate a fleet of new and second-hand vehicles.
  • Use rental management software: Use rental management software to monitor aspects of the business such as finances, rentals, and bills.
  • Handle customer complaints: Administer complaints and negative feedback from customers in order to address concerns and where applicable provide a quick service recovery.
  • Manage staff: Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.
  • Forecast products’ demand: Collect, analyse and calculate the demand of products and services based on reports and purchasing activity of customers.
  • Prospect new customers: Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.
  • Use mathematical tools for managing vehicles: Use mathematical tools and electronic equipment for managing activities with the vehicles and customers, and performing routine operations that deal with numeracy and calculations.
  • Manage financial risk: Predict and manage financial risks, and identify procedures to avoid or minimise their impact.
  • Perform acquisition of vehicles: Acquire the proper amount of vehicles for the shop from the dealership. Deal with the involved paperwork.
  • Write work-related reports: Compose work-related reports that support effective relationship management and a high standard of documentation and record keeping. Write and present results and conclusions in a clear and intelligible way so they are comprehensible to a non-expert audience.
  • Manage contracts: Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree on and document any changes.
  • Listen actively: Give attention to what other people say, patiently understand points being made, asking questions as appropriate, and not interrupting at inappropriate times; able to listen carefully the needs of customers, clients, passengers, service users or others, and provide solutions accordingly.
  • Analyse marketplace competition in rental industry: Stay informed about the activities and competitive advantages of the competitors in the rental industry.
  • Produce sales reports: Maintain records of calls made and products sold over a given time frame, including data regarding sales volumes, number of new accounts contacted and the costs involved.
  • Present reports: Display results, statistics and conclusions to an audience in a transparent and straightforward way.
  • Have computer literacy: Utilise computers, IT equipment and modern day technology in an efficient way.
  • Control of expenses: Monitoring and maintaining effective cost controls, in regards to efficiencies, waste, overtime and staffing. Assessing excesses and strives for efficiency and productivity.
  • Follow company standards: Lead and manage according to the organisation’s code of conduct.

Optional knowledge and skills

Optional knowledge

This knowledge is sometimes, but not always, required for the role of rental manager. However, mastering this knowledge allows you to have more opportunities for career development.

  • Car controls: The functioning of specific car equipment such as how to operate and handle the clutch, throttle, lighting, instrumentation, transmission and the brakes.
  • Types of vehicles: Field of information which distinguishes rental agency classification systems, containing types and classes of vehicles and their functioning and components.
  • Contract law: The field of legal principles that govern written agreements between parties concerning the exchange of goods or services, including contractual obligations and termination.
  • Employment law: The law which mediates the relationship between employees and employers. It concerns employees’ rights at work which are binding by the work contract.
  • Teamwork principles: The cooperation between people characterised by a unified commitment to achieving a given goal, participating equally, maintaining open communication, facilitating effective usage of ideas etc.
  • Competition law: The legal regulations that maintain market competition by regulating anti-competitive behaviour of companies and organisations.
  • Commercial law: The legal regulations that govern a specific commercial activity.

Optional skills and competences

These skills and competences are sometimes, but not always, required for the role of rental manager. However, mastering these skills and competences allows you to have more opportunities for career development.

  • Check vehicle damage: Check for vehicle damage including exterior body damage, tire and wheel damage, interior damage, fuel level and mileage at time of rental and return.
  • Speak different languages: Master foreign languages to be able to communicate in one or more foreign languages.
  • Build rapport with people from different cultural backgrounds: Understand and create a link with people from different cultures, countries, and ideologies without judgements or preconceptions.
  • Handle rental overdues: Identifying rental delays of return and applying the appropriate measures such as additional payment and adjust availability of rentable items.
  • Maintain vehicle service: Monitor the health of vehicles and take measures to optimise service and execute repairs; communicate with service workshop and dealers.
  • Ensure quality assurance standards for vehicles: Implement and monitor the maintenance, repair and/or recondition of vehicles ensuring all quality assurance standards are met.
  • Train employees: Lead and guide employees through a process in which they are taught the necessary skills for the perspective job. Organise activities aimed at introducing the work and systems or improving the performance of individuals and groups in organisational settings.

ISCO group and title

5249 – Sales workers not elsewhere classified

  1. Rental manager – ESCO
Last updated on November 19, 2022

What do you want to do with this job?

You will be brought to the forum page

Requires a business account

Requires a business account

Thinking about your next career move?

Answer a few questions about your jobs and education, and we’ll give you suggestions about your best possible career move. It’s completely free!