Description
Develop a clear identity and unique position in the market. Communicate with stakeholders and distinguish from competitors.
Alternative labels
fix brand positioning
set a brand positioning
apply brand positioning
settle brand positioning
establish brand positioning
setting brand positioning
brand positioning setting
Skill type
skill/competence
Skill reusability level
occupation-specific
Relationships with occupations
Essential skill
Set brand positioning is an essential skill of the following occupations:
Brand manager: Brand managers analyse and plan the way a brand is positioned on the market.
Optional skill
Set brand positioning is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.
References
- Set brand positioning – ESCO
Last updated on September 20, 2022