Manage the strategic planning process of the brand as well as provide innovation and progress in the strategy planning methodologies and improvements for consumer communication in order to base innovation and strategies on consumer insights and needs.
leading the brand strategic planning process
determine the brand strategic planning process
control the brand strategic planning process
administer the brand strategic planning process
lead brand strategic planning processes
lead a brand strategic planning process
direct the brand strategic planning process
Skill reusability level
Relationships with occupations
Lead the brand strategic planning process is an essential skill of the following occupations:
Destination manager: Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.
Brand manager: Brand managers analyse and plan the way a brand is positioned on the market.
Lead the brand strategic planning process is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.
EBusiness manager: eBusiness managers create and execute a company’s electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.