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Career Guidance Skills management skills S4.3 - allocating and controlling resources S4.3.1 - managing budgets or finances Create annual marketing budget
Description
Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering products to people.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 9 occupations
- Optional in 3 occupations
- Total: 12 occupations
- Most common in: ISCO major group 1 (Managers)
Essential for
- Chief marketing officerChief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities …
- Accommodation managerAccommodation managers are in charge of managing the operations and overseeing the strategy for a hospitality establishment. They manage human resources, finances, marketing and op…
- Tourism product managerTourism product managers analyse the market, research potential offers, develop products, plan and organise the distribution and marketing processes. Other titles The following job…
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
- Travel agency managerTravel agency managers are in charge of managing employees and activities of a travel agency. They organise, advertise and sell tourist offers and travel deals for specific regions…
- Sales managerSales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
- Promotion managerPromotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …
- Category managerCategory managers define the sales programme for specific product groups. They research market demands and newly supplied products. Other titles The following job titles also refer…
- Brand managerBrand managers are strategic professionals responsible for shaping and maintaining a brand's identity. They play a crucial role in developing brand strategies, overseeing marketing…
Optional for
- Hospitality entertainment managerHospitality entertainment managers are in charge of managing the team which creates entertainment activities for the guests of a hospitality establishment. Excludes people performi…
- Budget analystA budget analyst is a financial professional who plays a pivotal role in helping organizations manage their finances effectively by developing, analyzing, and monitoring budgets. T…
- Retail entrepreneurRetail entrepreneurs organise business processes and concepts in his/her personally owned business. Duties The duties of a retail entrepreneur include, but are nit limited to: Mana…
Related skills
- Manage budgets
- Implement marketing strategies
- Implement sales strategies
- Manage staff
- Perform market research
- Study sales levels of products
- Market pricing
- Identify potential markets for companies
- Build business relationships
- Integrate marketing strategies with the global strategy
- Align efforts towards business development
- Content marketing strategy
Last updated on February 18, 2026
