Direct customers to merchandise


Inform customers of where they can find the products they are searching for and escort them to their desired product.

Alternative labels

guide customers to merchandise
lead customers to merchandise
show customers to merchandise
steer customers to merchandise

Skill type


Skill reusability level


Relationships with occupations

Essential skill

Direct customers to merchandise is an essential skill of the following occupations:

Shop assistant: Shop assistants work in shops where they perform assistance duties. The help shopkeepers in their daily work such as ordering and refilling of goods and stock, providing general advice to customers, selling products and maintaining the shop.

Optional skill

Direct customers to merchandise is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Cashier: Cashiers operate the cash register, receive payments from customers, issue receipts and return change due.




  1. Direct customers to merchandise – ESCO


Last updated on September 20, 2022