Description
Internet advertising model where an advert is place in a website directing traffic to some other website. The publisher gets paid by every click on the banner.
Alternative labels
disseminate corporate information
PPC
disseminate information for corporation
disseminating general corporate information
cost-per-click
CPC
Skill type
knowledge
Skill reusability level
occupation-specific
Relationships with occupations
Essential knowledge
Pay-per-click is an essential knowledge of the following occupations:
Optional knowledge
Pay-per-click is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.
Advertising media planner: Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.
References
- Pay-per-click – ESCO
