Description
The marketing concept referring to the deep understanding of the customer's motivations, behaviours, beliefs, preferences, and values that help understand the reasons why the way they do. This information is then useful for commercial purposes.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 1 occupations
- Optional in 6 occupations
- Total: 7 occupations
- Most common in: ISCO major group 1 (Managers)
Essential for
- Customer contact centre information clerkCustomer contact centre information clerks provide information to customers via the telephone and other media such as email. They answer inquiries about a company's or oganisation'…
Optional for
- Chief marketing officerChief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities …
- Market research analystMarket research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target grou…
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
- Market research interviewerMarket research interviewers strive to collect information on the perceptions, opinions, and preferences of customers in relation to commercial products or services. They use inter…
- Business developerBusiness developers are instrumental in driving growth and expanding opportunities for a company. Their primary focus is on identifying and cultivating strategic partnerships, expl…
- Contact centre managerContact centre managers coordinate and plan the daily operations of contact centres. They ensure that customer inquiries are satisfied efficiently and according to policies. They m…
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Last updated on February 18, 2026