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Career Guidance Knowledge business, administration and law K041 - business and administration K0414 - marketing and advertising Public relations
Description
The practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 3 occupations
- Optional in 9 occupations
- Total: 12 occupations
- Most common in: ISCO major group 1 (Managers)
Essential for
- Investor relations managerInvestor relations managers disseminate the investment strategy of the company and monitor the reactions of the investment community towards it. They use marketing, financial, comm…
- Public relations managerPublic relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public a…
- Special-interest groups’ officialSpecial-interest groups' officials represent and act on behalf of special-interest groups such as trade unions, employer organisations, trade and industry associations, sports asso…
Optional for
- Corporate social responsibility managerCorporate social responsibility managers monitor the practices of organisations and companies with regard to ethics and impact on the larger community. They advise on social respon…
- Network marketerNetwork marketers, also known as multi-level marketers or MLM professionals, are individuals who promote and sell products or services through a network of distributors or sales re…
- Marketing assistantMarketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports about the marketing operations needed by other depa…
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
- Management assistantManagement assistants perform varied types of jobs, usually under general supervision. They carry out administrative tasks and support managers to ensure the entire department func…
- Sales managerSales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
- Museum directorMuseum directors oversee the management of the art collections, artefacts, and exposition facilities. They secure and sell works of art on the one hand, and strive to preserve and……
- Communication managerCommunication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, comm…
- Advertising specialistAdvertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more genera…
Related skills
- Develop professional network
- Manage budgets
- Corporate social responsibility
- Build business relationships
- Collaborate in the development of marketing strategies
- Use different communication channels
- Liaise with managers
- Perform market research
- Market research
- Draft press releases
- Implement marketing strategies
- Marketing principles
