Public relations

Description

The practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.

Occupations requiring this skill

This section is generated automatically.

Skill demand overview
  • Essential in 3 occupations
  • Optional in 9 occupations
  • Total: 12 occupations
  • Most common in: ISCO major group 1 (Managers)

Essential for

  • Investor relations manager
    Investor relations managers disseminate the investment strategy of the company and monitor the reactions of the investment community towards it. They use marketing, financial, comm…
  • Public relations manager
    Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public a…
  • Special-interest groups’ official
    Special-interest groups' officials represent and act on behalf of special-interest groups such as trade unions, employer organisations, trade and industry associations, sports asso…

Optional for

  • Corporate social responsibility manager
    Corporate social responsibility managers monitor the practices of organisations and companies with regard to ethics and impact on the larger community. They advise on social respon…
  • Network marketer
    Network marketers, also known as multi-level marketers or MLM professionals, are individuals who promote and sell products or services through a network of distributors or sales re…
  • Marketing assistant
    Marketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports about the marketing operations needed by other depa…
  • Marketing manager
    Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
  • Management assistant
    Management assistants perform varied types of jobs, usually under general supervision. They carry out administrative tasks and support managers to ensure the entire department func…
  • Sales manager
    Sales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
  • Museum director
    Museum directors oversee the management of the art collections, artefacts, and exposition facilities. They secure and sell works of art on the one hand, and strive to preserve and……
  • Communication manager
    Communication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, comm…
  • Advertising specialist
    Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more genera…

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