Analyse cultural trends

Keep up to date with popular cultural trends such as pop culture, cultural and social slang.

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skill/competence

cross-sector

Analyse cultural trends is an essential skill of the following occupations:

Analyse cultural trends is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Product development manager: Product development managers coordinate the development of new products from beginning to end. They receive briefings and start envisioning the new product considering design, technical and cost criteria. They conduct research on market needs and create prototypes of new products for untapped market opportunities. Product development managers also improve and boost technological quality.
Product manager: Product development managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.
Advertising copywriter: Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases, etc. Advertising copywriters work closely together with advertising artists.
Business developer:
Business developers strive to improve the market share of companies in the market. They perform strategic analyses of the core advantages that a company’s products or services have to offer, they cooperate in the development of marketing campaigns for lead generation and support on sales efforts.
Creative director: Creative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the designs of their team to the client.
Localiser: Localisers translate and adapt texts to the language and culture of a specific target audience. They convert standard translation into locally understandable texts with flairs of the culture, sayings, and other nuances that make the translation richer and more meaningful for a cultural target group than it was before.
Advertising specialist: Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

References

1. Analyse cultural trends – ESCO