Transcreation

The process of reproducing commercial content, usually brand related, in other languages while conserving the most important nuances and messages. This refers to the preserving emotional and intangible aspects of brands in translated commercial materials.

knowledge

sector-specific

Transcreation is an essential knowledge of the following occupations:

Transcreation is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.

Translator: Translators transcribe written documents from one or more languages to another ensuring that the message and nuances therein remain in the translated material. They translate material backed up by an understanding of it, which can include commercial and industrial documentation, personal documents, journalism, novels, creative writing, and scientific texts delivering the translations in any format.
Language engineer: Language engineers work within the field of computing science, and more specifically in the field of natural language processing. They aim to close the gap in translation between accurate human translations to machine-operated translators. They parse texts, compare and map translations, and improve the linguistics of translations through programming and code.
Translation agency manager: Translation agency managers oversee operations in the delivery of translation services. They coordinate the efforts of a team of translators who translate written material from one language to another. They ensure the quality of the service and the administration of the translation agency.
Localiser: Localisers translate and adapt texts to the language and culture of a specific target audience. They convert standard translation into locally understandable texts with flairs of the culture, sayings, and other nuances that make the translation richer and more meaningful for a cultural target group than it was before.
Application engineer: Application engineers deal with the technical requirements, management, and design for the development of various engineering applications, such as systems, new product designs, or the improvements of processes. They are responsible for the implementation of a design or process improvement, they offer technical support for products, answer questions about the technical functionality and assist the sales team.

References

1. Transcreation – ESCO