Network marketing


The specific marketing strategy that focuses on direct marketing and the sale of products to acquaintances or people in their network. This strategy also includes the recruiting of other people to be sales representatives and to represent the company.

Alternative labels

direct marketing
marketing network
multi-level marketing

Skill type


Skill reusability level


Relationships with occupations

Essential knowledge

Network marketing is an essential knowledge of the following occupations:

Network marketer: Network marketers apply various marketing strategies, including ​network marketing strategies to sell products and convince new people to also join in and start selling these products. They use personal relations to attract customers and sell various types of products.

Optional knowledge

Network marketing is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.




  1. Network marketing – ESCO


Last updated on September 20, 2022

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