K0414 - marketing and advertising
- Advertising techniques
- Below-the-line technique
- Brand marketing techniques
- Cancellation policies of service providers
- Canvassing methods
- Channel marketing
- Customer insight
- Customer segmentation
- Digital marketing techniques
- Electricity market
- Footwear and leather goods marketing planning
- Forming of public opinion
- ICT market
- ICT sales methodologies
- Market analysis
- Market entry planning
- Market entry strategies
- Market participants
- Market pricing
- Market research
- Market trends in sporting equipment
- Marketing department processes
- Marketing management
- Marketing mix
- Marketing principles
- Merchandising techniques
- Mobile marketing
- Network marketing
- Outdoor advertising
- Pay-per-click
- Pricing strategies
- Printed goods processes
- Public relations
- Publishing market
- Sales strategies
- Search engine optimisation
- Social media marketing techniques
- Telemarketing
- Textile marketing techniques
- Toys and games trends
- Transcreation