Personal shopper


Personal shoppers assist their individual clients in selecting and buying clothing items and other goods such as gifts, according to their personal tastes, desires and style.

Includes self-employed personal shoppers.
Includes people performing activities for a fashion or specialty store.

Other titles

The following job titles also refer to personal shopper:

international personal shopper
online personal shopper
global personal shopper

Minimum qualifications

No formal educational credential is generally required to work as personal shopper. However, this requirement may differ in some countries.

ISCO skill level

ISCO skill level is defined as a function of the complexity and range of tasks and duties to be performed in an occupation. It is measured on a scale from 1 to 4, with 1 the lowest level and 4 the highest, by considering:

  • the nature of the work performed in an occupation in relation to the characteristic tasks and duties
  • the level of formal education required for competent performance of the tasks and duties involved and
  • the amount of informal on-the-job training and/or previous experience in a related occupation required for competent performance of these tasks and duties.

Personal shopper is a Skill level 2 occupation.

Personal shopper career path

Similar occupations

These occupations, although different, require a lot of knowledge and skills similar to personal shopper.

personal stylist
dating service consultant
hairdresser assistant
door to door seller

Long term prospects

These occupations require some skills and knowledge of personal shopper. They also require other skills and knowledge, but at a higher ISCO skill level, meaning these occupations are accessible from a position of personal shopper with a significant experience and/or extensive training.

life coach
wedding planner
body artist
civil registrar
passport officer

Essential knowledge and skills

Essential knowledge

This knowledge should be acquired through learning to fulfill the role of personal shopper.

Trends in fashion: New developments and trends in the world of fashion.

Essential skills and competences

These skills are necessary for the role of personal shopper.

Advise customers on accessories to complement clothing: Recommend accessories to match customer’s clothing style.
Take care of personal appearance: Project the correct professional image by ensuring personal appearance is always of the highest standard. Select proper outfit and overall image and outlook; make daily efforts to build a good impression.
Implement customer follow-up: Implement strategies that ensures post-sale follow up of customer satisfaction or loyalty regarding one’s product or service.
Assist customers: Provide support and advice to customers in making purchasing decisions by finding out their needs, selecting suitable service and products for them and politely answering questions about products and services.
Identify customer’s needs: Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
Maintain customer service: Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.
Satisfy customers: Communicate with customers and make them feel satisfied.
Listen actively: Give attention to what other people say, patiently understand points being made, asking questions as appropriate, and not interrupting at inappropriate times; able to listen carefully the needs of customers, clients, passengers, service users or others, and provide solutions accordingly.
Show social competences: Ability to interact effectively with other people.
Develop professional network: Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.
Advise on clothing style: Provide advice to customers on fashionable styles of clothing and appropriateness of different garments for particular occasions.
Apply fashion trends to footwear and leather goods: Be able to stay up to date on the latest styles, attending fashion shows and review fashion/clothing magazines and manuals, analysing the past and present fashion trends in areas such as footwear, leather goods and clothing market. Use analytical thinking and creative models to apply and to interpret in a systematic way the upcoming trends in terms of fashion and life styles.

Optional knowledge and skills

Optional knowledge

This knowledge is sometimes, but not always, required for the role of personal shopper. However, mastering this knowledge allows you to have more opportunities for career development.

Sales argumentation: Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.

Optional skills and competences

These skills and competences are sometimes, but not always, required for the role of personal shopper. However, mastering these skills and competences allows you to have more opportunities for career development.

Teach fashion to clients: Provide clients with tips on which clothes and accessories to match, and how patterns or designs on clothing and different garments can influence the clients appearance.
Advise customers on jewellery and watches: Provide customers with detailed advice on watches and pieces of jewellery available in the store. Explain about different brands and models and their characteristics and features. Recommend and provide personal advice on pieces of jewellery, according to the customer’s needs and preferences.
Network with store owners: Build professional relationships with store owners. Try to make agreements with them about promoting their stores in return for a certain commission or fee.
Offer cosmetic beauty advice: Provide customers with advice and beauty tips for creating a new look.
Use different communication channels: Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
Advise on hair style: Make recommendations to customers about suitable hair styles, based on their preferences and your own professional judgment.
Assess character: Assess how a certain person will react, verbally or physically, in a specific situation or to a specific happening.
Maintain professional administration: File and organise professional administration documents comprehensively, keep customer records, fill in forms or log books and prepare documents about company-related matter.
Administer appointments: Accept, schedule and cancel appointments.
Advise on furniture style: Provide advice to customers on fashionable styles of furniture and appropriateness of different furniture styles for particular locations, considering the customer’s taste and preferences.
Accompany people: Chaperon individuals on trips, to events or appointments or to go shopping.
Assist clients with special needs: Aid clients with special needs following relevant guidelines and special standards. Recognise their needs and accurately respond to them if needed.
Achieve sales targets: Reach set sales goals, measured in revenue or sold units. Reach the target within a specific timeframe, prioritise sold products and services accordingly and plan in advance.
Control of expenses: Monitoring and maintaining effective cost controls, in regards to efficiencies, waste, overtime and staffing. Assessing excesses and strives for efficiency and productivity.
Stay up-to-date with fashion trends in hair style: Keep abreast of current and future fashion trends, especially in hair styles.
Perform services in a flexible manner: Adapt service approach when circumstances change.

ISCO group and title

5223 – Shop sales assistants





  1. Personal shopper – ESCO
Last updated on August 8, 2022

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